UNIQLO India announces cricketer Jasprit Bumrah as new brand endorser
Speaking about the new partnership, Jasprit Bumrah, said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with UNIQLO – the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
UNIQLO India has appointed Jasprit Bumrah as its brand endorser, launching a new campaign centred on its LifeWear philosophy.
The campaign features Bumrah showcasing AIRism apparel in everyday settings.
The partnership aligns his comfort-driven style with UNIQLO’s focus on simplicity, quality, and performance-led clothing for daily wear.
The 30-second campaign film captures Bumrah in relaxing everyday moments off the field, showing how the AIRism Oversized T-shirt fits into his daily routine. Drawing a quiet parallel with his journey as a fast bowler—shaped over time through consistency and instinct—the film reflects how the things that feel right gradually become part of our lives. With its ease, comfort, and effortless fit, AIRism is portrayed as the piece you find yourself returning to, day after day.
“We are proud to partner with cricket world champion, Jasprit Bumrah and welcome him to the UNIQLO family,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “His focus on excellence, authenticity and quiet confidence reflects the essence of UNIQLO’s LifeWear philosophy. We are excited to collaborate with someone who shares the same values and purpose as we do.”
The campaign is now live across digital, social media, in-store displays, and outdoor platforms, with campaign imagery and the film launching alongside the announcement.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged
Fibre2Fashion News Desk (JP)